UOS students introduced a portable shoes
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Executive
Summary:
We are going to
start a new business with the name “GLOW SHOES INDUSTRY”. It’s a partnership
business with six partners named as Zia-ul-mustafa, M.A.Nadeem, Samiullah,
Shahzad Ali, Kazim Naseer,Gulam mustafa. All partners have equal capital of
RS.100000. In addition to this investment, we obtained interest free loan worth
RS.200000.
The consideration in the present field technologies are Automation, Spending
consumption and cost effectiveness. Automation is intended to reduce man spending
with the help of intelligent systems. Spending saving is the main consideration
forever as the source of the Spending(on local brand, standard brand)are
getting diminished due to various reasons.
The main aim of the project is public spending saving system with POARTABLE
SHOES, this is to save the Spending. We want to save Spending purely instead of
doing manual. So it’s easy to make cost effectiveness. We
are going to provide high quality portable shoes with comfortable and
changeable system.
We are targeting
local consumers, govt and semi govt organization. The present system is like, the portable shoes
will be change on in the special events. But the actual timings for these portable
shoes to be change on are when there is absolute entertainment. With this, the Spending
will be wasted up to some extent. This project gives the best solution for shoes
spending wastage. We are bringing innovations by
consistent and on time delivery, online purchasing, information updates and
instructions through our website.
We are very
hopeful to capture majority share of the market of Sargodha city. We are
looking our future bright because there are more opportunities for our business
to expand nation-wide.
General
Company Description
Our mission:
GSI aims
towards providing cheaper portable shoes with system for industrial and
commercial establishment in order to mitigate the shoes problems in Pakistan.
Vision:
At GLOW INCOME
INDUSTRY, we strive to make the world shiner and more sustainable through
innovation. We will be the best place to work for people who share our
passion. Together, we will deliver
superior value for our customers and shareholders.
Purpose:
This project aims at designing and executing
the advanced development in embedded systems for income saving of portable shoes with changing system.
Nowadays, human has become too busy and he is unable to find time even to buy
new shoes himself again and again. This can be seen more effectively in the
case of portable shoes. The present system is like, the portable shoes will be change
on in the special events before the sun sets and they are change off the next
day morning after there is sufficient light on the roads. But the actual
timings for these portable shoes to be change on are when there is absolute entertainment.
With this, the Spending will be wasted up to some extent. This project gives
the best solution for shoes spending wastage. Also the manual operation of the
lighting system is completely eliminated.
Objective of the project:
The main considerations in the present field technologies
are Automation, Spending consumption and cost effectiveness. Automation is
intended to reduce man spending with the help of intelligent systems. Spending
saving is the main consideration forever as the source of the Spending are
getting diminished due to various reasons.
The main aim of the project is public spending saving system with POARTABLE
SHOES, this is to save the Spending. We want to save Spending purely instead of
doing manual. So it’s easy to make cost effectiveness. This saved Spending can
be used in some other cases. So in villages, towns etc we can design
intelligent systems for the usage of portable shoes.
Key to success:
·
A
location that will assure easy access to customers.
·
A
program that will create customer satisfaction.
Company summary:
“GLOW INCOME INDUSTRYs” is located at
university road. Our target customers are local consumers, utilities, and all
other owners and users of portable shoes. We want to serve as a quality branded
and create awareness to use high quality portable shoes with shoes sensor and
internal battery system. Market has potential and quality conscious people want
a brand about portable shoes. We
shall establish it with great innovations with customer oriented services and
also build a strong relationship with loyal customers.
Company
ownership:
Legal
form of business is partnership. Zia-ul-mustafa, Samiullah,Shahzad ali, Kazim
Naseer, Gulam Mustafa & M.A.Nadeem are partners of GLOW SHOSE INDUSTRY. We
selected partnership form of business because the business wants capital and
more than one owner for smooth operation.
Strength
and core competencies:
·
Good quality portable shoes
·
Educated owners
·
Good Technical Expert
·
Online Purchasing
·
Consistent and on time delivery
Products
and services
We are providing high quality portable shoes
and selling at competitive price. We shall use value based pricing strategy and
our portable shoes will deliver superior customer value.
Marketing plan
Societal marketing
concept:
We can capture
market easily because the demand of portable shoes is high and we are targeting
visitors. We believe on societal marketing, because if we research about
successful businessman then we can say that they believe on societal marketing
concept.
The societal marketing concept questions whether the pure
marketing concept overlooks possible conflicts between consumer short run wants
and consumer long run welfare. The societal marketing concept calls for
sustainable marketing environmentally responsible marketing that meets the
present needs of consumers and businesses while also preserving or enhancing
the ability of meeting future needs.
Basically, our target market is very vast and has potential for growth.
In Sargodha, local consumers and visitors are our target customer.
The systematic
research is required for a successful venture. It ensures that business is on
track and can face any difficulty. Business planning process is used as
opportunity to uncover the data and to question to our market efforts.
Tools of Marketing
Research:
There are two
tools of marketing research
1)
Primary tool:
We have conducted a survey of 25
construction companies with 25 questionnaires that were consisted of 10
questions regarding of proposed location, competitors, acceptance of our new
business idea, security, importance of time saving, and to learn about the
preferences of our customers. We searched the Sargodha city to learn about
prices, shop environment and problems areas through mouth’s words of proprietors.
2)
Secondary
tool :
In secondary tool we mainly focused on
World Wide Website for research purposes to cover our business plan. We find it
very helpful to get much useful information through encyclopaedia. It was
amazing for us to know that there is no such type of business operating in
Sargodha city.
By
analysing our research material we deduced that it will render long term
profits for us.
Economics:
·
Size of market:
We are looking
at visitors of Sargodha city .Our major portion of customer exist in
“cantonment locality” who are concerned with people security.
·
Current demand:
There is great demand of portable shoes
now a day in Sargodha city. We are also providing high quality portable shoes
to facilitate employees of both government and other private organizations who
are willing to purchase our shoes.
·
Targeting and Positioning of Portable shoes:
We are hopeful that in coming year there
will be growth trend in target market. and internal battery system will make our
product the prior choice. Our product is uniform and universal and is able to
deliver superior customer value.
·
Barriers:
We may face the following barriers
a)
Consumer acceptance and
brand recognition of our product and services.
b)
Lack of experience as
we are first time in business world.
c)
Existing of manual portable
shoes may create some problems for us.
d)
We may have to face
govt. intervention regarding price.
Solution
to problems:
a)
We will promote our
business using all tools of promotion i.e. radio (fm93 fm96), newspaper (daily
express Sargodha) and internet.
b)
If possible we will try
to hire an expert partner in such business to reduce the risk of uncertainty
due to lack of experience.
c)
The risk of local
government intervention can be minimized through registration of business.
·
Threats for Business:
a)
The rapid change in
technology and availability of manual portable shoes may have a major threat on
our business.
b)
Our portable shoes are useful in current economic conditions
like change in trand but battery used can operate 4 hours only.
c)
Government regulation
regarding prices can disturb our business operation.
·
Product:
We are providing high quality portable shoes.
Our services are:
a)
Online purchasing
b)
Free delivery
c)
Regular rates updates
d)
After sales services
Features and benefits:
a)
To provide high quality
portable shoes those are durable
and sustainable.
b)
Licensing of Pakistan Engineering Council
ensures that we are able to make high quality portable shoes.
c)
Our portable shoes are
a major solution of change in trend.
d)
Our portable shoes are
not much expensive and able to deliver superior customer value.
·
Customers:
Our target market is local consumers,
govt and semi visitors. They can buy easily our high quality portable shoes
that can work in spending failure also. They can make immediate payments for
such purchase. We are located in expensive, well-demanded and reputed areas of
SARGODHA city and have easy access to our target customers.
The demand of portable shoes is high in Sargodha
city. Cantonment locality and construction companies can be specifically target
customer.
·
Competition:
a)
The company’s
manufacturing manual shoes are major competitors.
b)
They will try to
compete with us in term of prices, quality and customers.
c)
Our product and
services are compared with competitors in term of quality, design, conformance,
performance and consistent delivery.
·
Niche:
We deduced that our niche market is semi
visitors of Sargodha city. These people possess the purchasing Spending and
able to make immediate payment for the shoes purchased as we want to run our
business on cash basis only in start up.
Marketing
strategy
Promotional strategy:
a)
Inviting “big gun of
city” in inauguration ceremony by sending invitation card.
b)
Direct marketing by
sending mail or message to target customers.
c)
Creating opinion leader
for promotion of product and services.
d)
Advertising can be
through broachers and catalogue publishing.
e)
Billboard, signboard
and poster development is another source of advertising.
f)
If our budget we will
advertise on FM-93, FM-96.Our audio ad is ready prepared by our group members.
g)
In the same way our
group leader has prepared the print ad.
h)
We will have a system
that maintain contact list of loyal customers to increase our sale and to have
edge over competitors.
Promotional budget:
a)
We will spend on
promotion about Rs 50000.
b)
Start-up budget is
about Rs 30,000
c)
On-going budget is Rs
20,000
Pricing strategy:
a)
We are going to charge
the “value-based “price for our portable shoes.
b)
We are charging
moderate level prices because our product is able to deliver superior customer
value.
c)
There is no credit
policy because our target customers are visitors who make on spot payment.
d)
The govt is not too
much price sensitive. They are concerned with quality.
Place:
a)
We proposed “University
road, Sargodha” as location for portable shoes business.
b)
The location is
convenient for customers.
c)
The customers can
easily make a direct purchase from us.
d)
We are located near to
our competitors. It will better near to them so that people can understand the
quality and services differences.
Distribution channel:
We will have both retail and direct
(mail order, web and catalogue) sale of product.
Operational Plan
We take shoes components directly from our suppliers
and then manufacture and assemble portable shoes. After completion of
packaging, our delivery operation starts. We organize our data according to
areas for smooth operation. We take orders directly, online and through e-mail
service.
Delivery Information:
www.pakpubliclight.weebly.com website is
uniquely designed to provide you the ability to select a convenient time to
receive your purchases at any time. You can pre-book your delivery slot during
check-out and be assured that the goods will be delivered as per your booked
slot. You can also get updated information through our website.
Delivery slot:
www.pakpubliclight.weebly.com
provides a unique service and promise of delivering the goods on the delivery
slot selected by you. This ensures certainty and aids in planned purchase for
meeting the current demand and eliminates long delays without knowing the exact
time of delivery or even missing your delivery.
You can check the availability and book your delivery slot
at the time of checking out. For your convenience we make deliveries on all 7
days in a week and 365 days a year with no holidays!
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Delivery Timings (Slots)
available 7 days a week
|
|
|
Slot No
|
Delivery Time
|
|
Delivery Slot 1
|
08.00 AM to 12.00 PM
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Delivery Slot 2
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04.00 PM to 08.00 PM
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One
problem faced by us the fluctuation in prices of shoes components. We solve
this problem by daily update price through messages and website. We will have
safety stock of shoes components to prevent any shortage that may have
significant effect on our production.
Payment style:
We
are running our business only on cash basis. Cash will be deposited in
company’s account 0004237901423203. No credit will be provided because we have
limited investment and unable to run our business on credit basis.
|
Suppliers:
|
Our
suppliers are Haire & Babar Shoes that are reliable, flexible and
efficient.
HR Personnel
No.
of employees
|
Finance
Manager
|
1
|
|
Marketing
Manager
|
1
|
|
Tech
Expert
|
1
|
|
Accountant
|
1
|
|
Analytical
Skilled Employees
|
6
|
|
Total
|
10
|
Type
of labour
|
Finance
Manager
|
Professional
|
|
Marketing
Manager
|
Professional
|
|
Tech
Expert
|
Professional
and skilled
|
|
Accountant
|
Professional
and skilled
|
|
Analytical
Skilled Employees
|
Technical
& Skilled
|
Pay
structure
|
Employees
|
Salary (Rs)
|
|
Finance
Manager
|
25,000
|
|
Marketing
Manager
|
25,000
|
|
Tech
Expert
|
15,000
|
|
Accountant
|
15,000
|
|
Analytical
Skilled Employees
|
10,000
each
|
|
Total
|
140,000
|
Who
does which task:
·
Finance
Manager:
The finance manager is responsible for the
following tasks:
a)
Knowing
how much the product is expected to cost and how much revenue it is expected to
earn so that he can invest the appropriate amount in the product.
b)
Using a
number of tools, such as setting the cost of capital (the cost of money over time, which
will be explored in further depth later on) to determine the cost of financing.
c)
Financial
projections so, he also must have a grasp of the accounting systems in place
and the strategy of the business
over the coming years.
d)
All
financial decisions and reporting done in the company.
·
Marketing
Manager:
Our marketing manager does the following
tasks:
a)
Researching and reporting on external opportunities
b)
Understanding current and potential customers
c)
Customer relationship management
d)
Developing the marketing strategy and plan
e)
Management of the marketing mix
f)
Measuring success
g)
Ensuring timely delivery
h)
Developing guidelines
i)
Making customer focused decisions
·
Technical
Expert
a)
Being thorough and disciplined in the evaluation process.
b)
Experience in providing ‘level-headed’ advice in volatile
environments.
c)
Strong skills in conflict resolution and facilitation.
·
Accountant
An accountant performs the following financial
functions:
a)
Collection,
accuracy, recording, analysis and presentation of a business, organization or
company's financial operations.
b)
Variety of
administrative roles within a company's operations.
c)
In a
smaller business, an accountant's role may consist of primarily financial data
collection, entry and report generation.
d)
Adviser and
financial interpreter, who may present the company's financial data to people
within and outside of the business,
e)
He can also
deal with third parties, such as vendors,
customers and financial institutions.
·
Analytical Skilled Employees:
Employees perform the following functions:
a)
Manufacture of
products by turning inputs into finished goods.
b)
Maintenance of the
production line and other necessary repairs.
c)
A key aspect of modern
production is ensuring quality. The term quality means fitness for purpose i.e.
a product; process or service should do exactly what is expected of it.
Management and organization
Our
concern basically with societal marketing and there we also adopt decentralized
system for convenience. Every week we shall conduct meeting for improvements
and how can we utilize our resources to capture our market.
We
obtained interest free loan from HBL Bank that will be repaid after two years.
Financial
Plan
Personal
financial statement:
We have Rs.500,
000 to start this business.
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Partners
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Cash
|
%age
|
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Zia-ul-mustafa
|
100,000
|
20%
|
|
Samiullah
|
100,000
|
20%
|
|
Shahzad Ali
|
100,000
|
20%
|
|
Kazim Naseer
|
100,000
|
20%
|
|
M.A. Nadeem
|
100,000
|
20%
|
|
Gulam Mustafa
|
100,000
|
20%
|
·
Machinery and
equipment’s:
|
Machinery
|
Quantity
|
Cost/unit
|
Total price
|
|
Painting
Booth and Paint Gun
|
1
|
10000
|
10000
|
|
Oven
|
1
|
4000
|
4000
|
|
Drilling
Machine
|
1
|
4000
|
4000
|
|
Oscilloscope
|
1
|
20000
|
20000
|
|
Frequency
Meter
|
1
|
500
|
500
|
|
Volt
& Ampere Meter
|
1
|
1000
|
1000
|
|
Leakage
Current Tester
|
1
|
500
|
500
|
|
Total
|
|
|
40000
|
·
Furniture and fixtures:
|
Furniture
|
Quantity
|
Cost/unit
|
Total
cost
|
|
Aluminium
shelf
|
4
|
3750
|
15000
|
|
Furniture
|
|
|
27100
|
|
Shoes
|
4
|
100
|
400
|
|
Fan
|
3
|
2000
|
6000
|
|
Generator
|
1
|
28000
|
28000
|
|
Computer
|
1
|
6000
|
6000
|
|
Printer
|
1
|
2500
|
2500
|
|
Total
|
|
|
85000
|
START-UP EXPENSES:
The estimated start-up capital and
expenses as under:
|
Start-up
Capital & Expenses
|
Amount
in Rupees
|
|
Inventory
|
250000
|
|
Furniture
and fixture
|
85000
|
|
Advertisement
|
50,000
|
|
Advance
rent 1 months
|
20,000
|
|
Stationary
|
2000
|
|
Down
Payment
|
70000
|
|
Machinery
and equipment’s
|
40000
|
|
Registration
expenses
|
5000
|
|
Unforeseen
(Contingency)
|
20,000
|
|
Total
|
542000
|
Utility requirement:
|
Utility
|
Charges
(monthly)
|
Charges
(annually)
|
|
Electricity
|
5000
|
60000
|
|
Telephone
with internet
|
3000
|
36000
|
|
Total
utility
|
8000
|
96000
|
Sales forecast:
Sales price per unit = Rs.5000
Cost price per unit = Rs.2500
|
Sale
|
Monthly
|
Annually
|
|
Portable
shoes
|
100
|
1200
|
|
Total
Sales
|
500000
|
6000000
|
Cost
of above estimated average sale:
|
Sale
|
Monthly
|
Annually
|
|
Portable
shoes
|
100
|
1200
|
|
Total
Cost
|
250000
|
3000000
|
Projected income statement:
GLOW INCOME INDUSTRY
Projected
income statement
For
the year 31 march, 2014
|
Descriptions’
|
Amount
Rs.
|
|
Sale
|
6000000
|
|
Less
Cost of goods sold
|
3000000
|
|
Gross
profit
|
3000000
|
|
Less
Selling & admin expenses
|
|
|
Salaries
|
1680000
|
|
Telephone
|
36000
|
|
Electricity
|
60000
|
|
Stationary
expense
|
2000
|
|
Rent
|
240000
|
|
Advertising expense
|
600000
|
|
Other
expenses
|
20000
|
|
Depreciation
expense for Equipment & Machinery
|
4000
|
|
Depreciation
expense for furniture & fixture
|
4250
|
|
Net Profit
|
353750
|
Projected Income statement for the year
2015, 2016, 2017, 2018
|
Year
|
2015
|
2016
|
2017
|
2018
|
|
Descriptions’
|
Amount
|
Amount
|
Amount
|
Amount
|
|
Sale
|
6600000
|
7200000
|
7800000
|
8400000
|
|
Less
Cost of goods sold
|
3300000
|
3600000
|
3900000
|
4200000
|
|
Gross profit
|
3300000
|
3600000
|
3900000
|
4200000
|
|
Less
Selling & admin expenses:
|
|
|
|
|
|
Salaries
|
1680000
|
1680000
|
1680000
|
1680000
|
|
Telephone
|
36000
|
37000
|
38000
|
39000
|
|
Electricity
|
70000
|
80000
|
90000
|
100000
|
|
Stationary
expense
|
2000
|
2000
|
2000
|
2000
|
|
Rent
|
240000
|
240000
|
240000
|
240000
|
|
Advertising expense
|
600000
|
600000
|
600000
|
600000
|
|
Other
expenses
|
20000
|
25000
|
30000
|
35000
|
|
Depreciation
expense for Equipment & Machinery
|
4000
|
4000
|
4000
|
4000
|
|
Depreciation
expense for furniture & fixture
|
4250
|
4250
|
4250
|
4250
|
|
Net Profit
|
643750
|
927750
|
1211750
|
1495750
|
PROJECTED BALANCE
SHEET:
GLOW INCOME INDUSTRY
PROJECTED BALANCE SHEET
(ON FIRST DAY OF
BUSINESS)
|
ASSETS
|
RUPEES
|
LIABILITIES
& Equity
|
RUPEES
|
|
Current Assets
|
|
Liabilities
|
|
|
Cash
in Hand
|
75000
|
|
|
|
Cash
at Bank
|
200000
|
Bank
Loan
|
200000
|
|
Inventories
|
250000
|
|
|
|
Advertisement 50,000
Less
expired 20,000
|
30,000
|
Equity
|
|
|
Advance
rent
|
20000
|
|
|
|
Fixed Assets
|
|
Waqas
Shahid
|
1,
00,000
|
|
Furniture
and fixtures
|
85000
|
Bilal
Raza
|
1,
00,000
|
|
Machinery
and equipment’s
|
40000
|
Zeeshan
Ashiq
|
1,
00,000
|
|
|
|
Mahr
Awais
|
1,
00,000
|
|
|
|
Ali
Hassan
|
1,
00,000
|
|
|
|
|
|
|
Total
|
7,
00,000
|
Total
|
7,
00,000
|
Break
even analysis:
The
break even analysis has carried out showing the level of sales at which the
state of no profit and no loss occurs. This is the minimum sale level below
which the business cannot operate to avoid the losses. At this point business
will recover its operating expenditures only. The minimum monthly and yearly
revenue generated by GLOW INCOME INDUSTRY at which business gains zero profit
will be under:
We have already mentioned sales per unit
price. We have sales per unit 5000. Now we conclude our variable and fixed
cost.
Fixed
Cost
|
Descriptions
|
Monthly
|
Annually
|
|
Rent
|
20,000
|
240000
|
|
Salaries
|
140000
|
1680000
|
|
Stationary
|
167
|
2000
|
|
Advertising
|
50000
|
600000
|
|
Depreciation
|
8250
|
99000
|
|
Total
|
210167
|
2621000
|
Variable
Cost
|
Descriptions
|
Monthly
|
Annually
|
|
Electricity
|
5000
|
60000
|
|
Telephone
with internet
|
3000
|
36000
|
|
Product
cost
|
250000
|
3000000
|
|
Other
expenses
|
1667
|
20000
|
|
Total
|
259667
|
3116000
|
Total variable
cost annually= 3116000
Total
fixed cost annually=
2621000
Sales
price per unit= 5000
Variable
cost per unit=3116000/1200=2596.67
Contribution
margin= 5000-2596.67=2403.33
Unit
Sales to break even= Fixed expenses/unit
contribution margin
Break
even sale=2621000/2403.33= 1090 units
We
must sell at least 1090 units annually in order to break even, including fixed
cost annually. Monthly we sell 91 units in order to break even.
|
Pro Forma Cash Flow
|
Year 1
|
Year 2
|
Year 3
|
|
Cash Received
|
|
|
|
|
Cash from Operations:
|
|
|
|
|
Cash Sales
|
6000000
|
6600000
|
7200000
|
|
Subtotal Cash from Operations
|
6000000
|
6600000
|
7200000
|
|
Expenditures
|
Year 1
|
Year 2
|
Year 3
|
|
Purchasing of Shoes
|
3000000
|
3300000
|
3600000
|
|
Other Cash Spending
|
2846250
|
2672250
|
2688250
|
|
Subtotal Spent on Operations
|
5846250
|
5972250
|
6288250
|
|
Cash Balance
|
153750
|
627750
|
911750
|
Refining
the plan
Retail
business plus services:
·
Company
image:
The
image of company will be projected by its unique quality products and services.
After a short period of time, it will be most reputed amongst the best portable
shoes companies. It will be able to deliver superior customer value by
providing high quality portable shoes.
·
Pricing:
a)
Our price strategy is
“value – based” price strategy .We are charging little bit more price because
of our best quality portable shoes.
b)
This price is
profitable, competitive, and is accordance with our company image.
·
Inventory:
a)
The inventory purchased
by us is best in quality and prices are consistent with our brand image.
b)
We are purchasing shoes
components required for portable shoes from the supplier who is reliable and
flexible.
·
Customer
service policy:
a)
Customer loyalty is the
backbone our business.
b)
Loyal customers are our
main asset in both short and long-run.
c)
Customer’s satisfaction
is of primary importance and profit maximization is secondary objective.
d)
We are selling on only
cash basis. After few years, we will provide credit facility also.
e)
To achieve customer’s
loyalty we are maintaining data-base of target customers.
f)
The customers will be
retained through high quality product and services.
g)
We are trying our best
for customer retention that is most important function in current competitive
environment.
h)
Customer retention
reduces the switch over to our competitors’ product our services.
·
Location:
a)
We are located at
university road Sargodha. It is the best location as the environment is clean
and peaceful.
b)
We own a shop in “Rehman
Plaza”.
c)
Customers have easy
access to us.
d)
This place is also best
for in-time and consistent delivery to customers of portable shoes.
e)
We are consistent on cost, quality, time and
flexibility dimensions and with our business position and image.
·
Promotion:
a)
We will provide cash discount @ 5% to those who will buy
more than 25 shoes.
b)
Brochure and catalogues
is about 10000.
c)
Advertisement on FM 96
costing 12000/month.
d)
Promotion through
opinion leader and well known celebrities.
e)
Special package for
loyal customers.
All
this will promote our brand image. More and more people will come to know about
our products and services. This will bring more revenue for our venture.
·
Credit:
Yet
we are not going to provide credit facility to our customers. This is justified
because we are targeting local & visitors. organizations that are in
position to make on spot payment.
How to
Maintain a Strategy in the Decline Stage
The product life cycle includes stages such as
growth, maturity and decline. In each stage, businesses have to adjust their
strategies to suit the needs of the market and the business environment. In the
decline stage, businesses notice that sales begin to drop off for a product or
service -- which may have once been popular -- due to low demand. There are
several ways a business can create and maintain a strategy during the decline
stage.
1.
We will survey customers to determine if they use our product in ways
that other customer may find beneficial.
2.
We will add new features to our existing product. By adding new
features we can potentially get former customers interested in our product
again, or attract a market of new customers. Adding new features can be risky
if the costs to add the features are high and we do not see a return on our
investment.
3.
We will reduce our marketing expenses by only advertising the
product to companies who have purchased the product in the past, to start. For
example, we can segment our email-marketing list so that our email promotions
for the product go to customers who have purchased it at least two times within
the past six months. If we see a positive response, we may consider promoting
the product to potential customers, especially if we've created a new use or
added new features.
4.
We will stop manufacturing the product if sales continue to
plummet, discontinue it and let the current inventory run down to zero. We may
decide to offer a sales promotion to move the product more quickly, such 20
percent off purchases.
5.
We will identify companies who sell complementary or competing
products, as they may have a similar target market, the marketing dollars to
develop and promote the product or the research capabilities to make changes to
it. We can sell our inventory to that company.
Packaging style
Primary packaging style:
Secondary packaging style:
Location
SHOP # 6,
1ST FLOOR, REHMAN PLAZA, UNIVERSITY ROAD, SARGODHA
Inside view:
Outside view:
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